Anupama M. Bharadwaj's expertise lies in behavioral marketing and consumer choices. She has a true passion for teaching and has had the opportunity to teach multiple courses pertaining to consumer behavior, market research, and digital marketing.
In her research, Dr. Bharadwaj's ultimate goal is to help others in some way. Her research has specifically tested the relative strength of common mechanisms suggested by literature to explain anthropomorphism's beneficial influence on sustainable consumer behavior in real-world managerial contexts. She has also examined the influence of incidental emotions on subsequent consumer communication with brands. Dr. Bharadwaj has presented her research globally at conferences hosted by top-tier organizations such as the Association of Consumer Research and the Society of Consumer Psychology.