- Title
- How marketers may project their credibility
- Author/Creator
- Avinash Malshe - University of St. Thomas, Marketing
- Publication Details
- Baylor research reports
- Publisher
- Baylor University Press
- Academic Unit
- Marketing
- Resource Type
- Report
- Record Identifier
- 991015171800303691
Report
How marketers may project their credibility
Baylor research reports
Baylor University Press
2010
Metrics
2 Record Views