Introduction
Avinash Malshe, PhD, teaches graduate classes in Marketing Management, Applied Business Research, Healthcare Marketing, and Brand Management. He has led graduate-level study abroad classes in India, Australia and New Zealand.
Malshe's research focuses on the development and implementation of marketing and sales strategies in business-to-business (B2B) markets. Specifically, he investigates how various business functions within an organization may work together or at cross-purposes, to (a) enable or inhibit successful development and implementation of business strategies and (b) facilitate value co-creation processes with B2B customers.
His research is published in Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Product Innovation Management and Journal of Management, among others. He is the recipient of the James M Comer award for Best Contribution to Selling and Sales Management Theory (2019) and Marvin Jolson award for Best Contribution to Selling and Sales Management Practice (2016). He is also the recipient of the prestigious, multi-year University Scholar Grant (fall 2017 - summer 2020) and a two-time recipient (2012 and 2018) of the Susan E. Heckler Research Excellence Award at the Opus College of Business. As a PhD student, he received the University of Nebraska Presidential Fellowship in 2004, which is the highest scholastic honor awarded to a graduate student within the University of Nebraska system.
Malshe is passionate about combining his deep subject-matter expertise and prior industry experience in international markets to train students, mid-career and senior-level executives to think deeply about the strategic sales and marketing challenges organizations face today and how they may develop actionable solutions that help companies tackle such challenges and win.