MERE EMPATHY IS NOT ENOUGH: IT'S THE IMPRESSION THAT MATTERS

Journal article

MERE EMPATHY IS NOT ENOUGH: IT'S THE IMPRESSION THAT MATTERS

Avinash Malshe and Susie Pryor

American Marketing Association. Conference Proceedings, Vol.15, p.70

01/01/2004

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Title: MERE EMPATHY IS NOT ENOUGH: IT'S THE IMPRESSION THAT MATTERS
Author/Creator: Avinash Malshe
Susie Pryor
Publication Details: American Marketing Association. Conference Proceedings, Vol.15, p.70
Publisher: American Marketing Association
Academic Unit: Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991015166761803691