Impact of culture on cognition: An evaluation of judgment and choice processes through a collectivist lens

Journal article

Peer reviewed

A Malshe and J W Gentry

Advances in consumer research, Vol.31, pp.364-365

ADVANCES IN CONSUMER RESEARCH

01/01/2004

Abstract

Business

Business & Economics

Social Sciences

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Title: Impact of culture on cognition: An evaluation of judgment and choice processes through a collectivist lens
Author/Creator: A Malshe
J W Gentry
Contributors: B E Kahn
M F Luce
Publication Details: Advances in consumer research, Vol.31, pp.364-365
Series: ADVANCES IN CONSUMER RESEARCH
Publisher: Assoc Consumer Research
Number of pages: 2
Academic Unit: Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991015166209403691