- Title
- The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
- Author/Creator
- Tamara KeszeyWim BiemansAvinash Malshe
- Academic Unit
- Marketing
- Language
- English
- Resource Type
- Conference proceeding
- Record Identifier
- 991015166201903691
Conference proceeding
The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
01/01/2013
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