William Besser is Director of Design Engineering and Minneapolis Site Lead at Veranex, a medical device product development consultancy, where he leads engineering teams focused on bridging clinical innovation and commercial execution. He is also an adjunct instructor at the University of St. Thomas College of Engineering, mentoring undergraduate capstone design teams through project-based challenges that integrate technical execution with entrepreneurial thinking.
With over 15 years of experience spanning R&D, product development, supplier engineering, and operational leadership — across both large strategic organizations (Cardiovascular Systems Inc., Abbott Vascular) and mid-sized product development environments (Veranex) — William focuses on early-stage feasibility and concept development across surgical/capital equipment, catheter-based, combination product, and diagnostic device categories. His approach centers on sustaining divergent thinking beyond early ideation, treating it as a practical tool for better design decisions and viable, life-saving technologies.
