Mark Price is Distinguished Service Professor and AI Faculty Lead at the Opus College of Business. After more than two decades building analytics capabilities for Fortune 500 companies, high‑growth start‑ups and nonprofits, he now designs and teaches graduate, undergraduate and executive courses that help leaders turn data into competitive advantage.
Price founded LiftPoint Consulting and grew it into a multimillion‑dollar marketing‑analytics practice before leading the data‑analytics group at ThreeBridge Solutions. As Chief Data Officer at CaringBridge he established the nonprofit’s first enterprise analytics function, employing AI‑driven insights to reshape growth strategy. Fluent in Spanish and passionate about entrepreneurship, Price mentors start‑ups in Minnesota Cup, and serves on the boards of The Friends of the Saint Paul Public Library and Jewfolk, Inc. His current thought leadership explores how generative AI reshapes customer experience and organizational performance.