ArtsApp.com – Digitizing the Music School Application Process

Dejen Tesfagiorgis was a senior in Entrepreneurship at the University of Saint Thomas. As an accomplished musician, Dejen had to make a decision between accepting a scholarship to pursue music at Juliard or launch the business he developed in his senior capstone Entrepreneurship class. This case provides a rich context in which to formally explore opportunity identification using the well accepted framework of POCD, as well as explore to the student entrepreneur experience.