- Title
- Using representational and abstract imagery to create regulatory fit effects
- Author/Creator
- Kelly NaletelichSeth KetronNancy SpearsJuan A. Gelves
- Publication Details
- Psychology & Marketing, Vol.40(3), pp.579-595
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015448328503691
Journal article
Using representational and abstract imagery to create regulatory fit effects
Psychology & Marketing, Vol.40(3), pp.579-595
2023
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