- Title
- Theory Development in Perspective: Exposing the Cultural Bias
- Author/Creator
- Richard Rexeisen
- Publication Details
- Advances in consumer research, Vol.11, pp.329-332
- Publisher
- Association for Consumer Research
- Academic Unit
- Marketing
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991015166797003691
Journal article
Theory Development in Perspective: Exposing the Cultural Bias
Advances in consumer research, Vol.11, pp.329-332
01/01/1984
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