The roles of opportunism and Machiavellianism in an ethical segmentation scheme of the Arab-Gulf consumer

Journal article

Jamal Al-Khatib and Angela D'Auria Stanton

American Marketing Association. Conference Proceedings, Vol.14, p.234

01/01/2003

Abstract

Consumers

Marketing

2 Record Views

Title: The roles of opportunism and Machiavellianism in an ethical segmentation scheme of the Arab-Gulf consumer
Author/Creator: Jamal Al-Khatib
Angela D'Auria Stanton
Publication Details: American Marketing Association. Conference Proceedings, Vol.14, p.234
Publisher: American Marketing Association
Academic Unit: Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991015166148403691