- Title
- The politics of stances: How conservative vs. liberal consumers respond to company social stances
- Author/Creator
- Seth KetronShingirai KwarambaMiranda Williams
- Publication Details
- Journal of Business Research, Vol.146, pp.354-362
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015448328203691
Journal article
The politics of stances: How conservative vs. liberal consumers respond to company social stances
Journal of Business Research, Vol.146, pp.354-362
2022
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