- Title
- The clusters of COVID-19: Identifying consumer segments based on pandemic perceptions and responses
- Author/Creator
- Xiaojing ShengSeth KetronYubing Wan
- Publication Details
- Journal of Consumer Affairs, Vol.56(1), pp.34-67
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015447754603691
Journal article
The clusters of COVID-19: Identifying consumer segments based on pandemic perceptions and responses
Journal of Consumer Affairs, Vol.56(1), pp.34-67
2022
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