Abstract
This exploratory study investigates the determinants of students' propensity to study international business. Three factors-students' nativism, ethnocentrism, and nationalism-were hypothesized to have a direct negative effect on the students' interest in studying international business. Hypotheses were tested with survey data collected from a sample of 600 prospective freshman students that would attend four mid-western universities. The results of regression analysis indicate that high levels of nativism and ethnocentrism, but not nationalism, are major inhibiting factors in students' interest in studying international business. Implications and recommendations for academicians teaching international business and for university administrators designing international business educational decisions are provided.