Abstract
This paper proposes the importance of the ethics of entrepreneurship as a field of study. The paper argues that entrepreneurship is an ethical activity of pressing importance, as it significantly influences the sort of lives we will lead in the future. Furthermore, the distinctive nature of entrepreneurial action leads to a distinctive set of ethical problems and ethical obligations. To contribute to our understanding of entrepreneurial ethics and to help spur greater inquiry in the area, the paper offers a framework that begins to capture and organize the range of ethical issues and topics that arise in conjunction with what we term the "creative market action" of pioneering entrepreneurs. Framing entrepreneurship as a process of creative market action allows us to identify the unique ethical characteristics of entrepreneurship and to take the first steps in identifying the distinctive research questions that demand our scholarly attention.