- Title
- The Endorsement Potential Also Rises: The Merchandising of Ernest Hemingway
- Author/Creator
- Nina M. Ray
- Publication Details
- Hemingway Review, Vol.13(2), pp.74-86
- Annotation
- After a brief review of the effectiveness of celebrity endorsement, Ray assesses Hemingway s potential in advertising, rating the author on such credibility factors as attractiveness and expertise.
- Academic Unit
- Hemingway Bibliography
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991015131552703691
Journal article
The Endorsement Potential Also Rises: The Merchandising of Ernest Hemingway
Hemingway Review, Vol.13(2), pp.74-86
04/01/1994
Appears in Hemingway Bibliography
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