- Title
- Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals
- Author/Creator
- Seth KetronNancy Spears
- Publication Details
- Journal of Retailing and Consumer Services, Vol.58, pp.1-10
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015448328003691
Journal article
Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals
Journal of Retailing and Consumer Services, Vol.58, pp.1-10
2021
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