Abstract
This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used‐car dealership, which he owns with his father, and a used‐sport‐bike dealership, which he solely owns. Although these businesses seem similar, there are subtle differences in business model that make the sport‐bike business much more attractive. Case analysis involves a step‐by‐step comparison of the two firms’ revenue models, cost structures, and investment needs and leaves students with two decision: first, how to best grow the sport‐bike business, and second, whether to continue operating the used‐car business once his father retires.