Abstract
The COVID-19 crisis will continue to have an immense impact on society, especially on the economic livelihood of ordinary people worldwide. Given the role of business schools in training managers to lead organizations and people across industry, the COVID-19 crisis highlights a new opportunity to reflect on the purpose of the business school, which stakeholders it serves, and how it might evolve toward broader consideration and effective anticipation/response to pressing societal issues. Thus, we set out in this study to investigate these questions by examining the role that Harvard Business School played during World War 2, a crisis that also had an unprecedented impact on society. Based on this examination, we highlight the importance of flexibility and organizational innovation in times of crisis. We also discuss how the business school might expand its focus and its audience to consider broader societal issues, allowing it to better prepare students to serve society in the future, where the next crisis might be right around the corner.