- Title
- Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues
- Author/Creator
- Seth KetronKelly Naletelich
- Publication Details
- Journal of Business Research, Vol.138, pp.387-397
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015447754803691
Journal article
Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues
Journal of Business Research, Vol.138, pp.387-397
2022
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