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Potential inhibitory effects of group participation on brainstorming performance
Journal article

Potential inhibitory effects of group participation on brainstorming performance

Fredric M. Jablin, David R. Seibold and Ritch L. Sorenson
Central states speech journal, Vol.28(2), pp.113-121
07/01/1977

Abstract

This research examines the "inhibition" explanation advanced by Dunnette, et al. to account for the superior productivity of brainstorming alone over interacting groups and finds evidence of the mediating effect of group members' communication apprehension on ideation. In addition, brainstorming performance in nominal, ad-hoc and history brainstorming groups are compared and no significant differences obtained. Implications and limitations of the research are discussed.

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