Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory

Journal article

Peer reviewed

Gina A. Tran, Seth Ketron, Trang P. Tran and Robert Fabrize

Journal of strategic marketing, pp.1-20

10/20/2023

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Title: Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory
Author/Creator: Gina A. Tran - Florida Gulf Coast University
Seth Ketron - University of St. Thomas - Minnesota
Trang P. Tran - East Carolina University
Robert Fabrize - California State Polytechnic University
Publication Details: Journal of strategic marketing, pp.1-20
Academic Unit: Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991015181014803691