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National, social and organizational identity: The effective managerial exploration of diversity
Journal article   Peer reviewed

National, social and organizational identity: The effective managerial exploration of diversity

Todd Hostager, Jamal Al-Khatib and Margaret Dwyer
International journal of management, Vol.12(3), p.297
09/01/1995

Abstract

Corporate identity Effectiveness Globalization Guidelines Managerial skills Multiculturalism & pluralism Product development
The concepts of national, social, and organizational identity are drawn upon to develop a 3-phase process for managing diversity as an asset. Specific guidelines will help managers to apply the process in a variety of contexts, including: 1. cross-cultural training, 2. negotiations with global business partners, and 3. cross-cultural product development and marketing.

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