NOW OR NEVER: EFFECTS OF LIMITED PURCHASE OPPORTUNITIES ON PATTERNS OF REGRET OVER TIME

Journal article

NOW OR NEVER: EFFECTS OF LIMITED PURCHASE OPPORTUNITIES ON PATTERNS OF REGRET OVER TIME

Lisa J. Abendroth and K. Diehl

Journal of Consumer Research, Vol.33, pp.342-351

2006

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Title: NOW OR NEVER
Author/Creator: Lisa J. Abendroth - Marketing
K. Diehl
Publication Details: Journal of Consumer Research, Vol.33, pp.342-351
Academic Unit: Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991015165545103691