Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights From the Frontlines of AI Adoption

Journal article

Peer reviewed

Priscilla Peña, Jen Riley and Nicole Davis

Marketing education review, pp.1-2

07/10/2025

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https://doi.org/10.1080/10528008.2025.2518396View

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Title: Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights From the Frontlines of AI Adoption
Author/Creator: Priscilla Peña
Jen Riley - Vanderbilt University
Nicole Davis - University of Kentucky
Publication Details: Marketing education review, pp.1-2
Number of pages: 2
Academic Unit: Marketing; Opus College of Business
Language: English
Resource Type: Journal article
Record Identifier: 991015332387103691