Abstract
In this article, we aim to investigate the variables that may impact the institutionalization of product lifecycle management (PLM) in manufacturing firms. Considering the technology-task fit model, technology-to-performance chain model, and technology acceptance model, we have proposed the conceptual model to investigate PLM's diffusion level in organizations. The proposed conceptual model has been validated in the case of Indian manufacturing firms by PLM experienced practitioners. This article proves the complementary effect of PLM institutionalization along with the implementation of PLM systems to get the best of PLM offerings. Many manufacturing companies have already implemented PLM systems but are not able to realize the benefits due to the lack of its usage. This article shows that the institutionalization of PLM technologies is not only dependent upon technology acceptance and utilization by the individuals but also on other variables responsible for effective implementation.