Global mind-sets and cognitive shift in a complex multinational corporation

Journal article

Peer reviewed

Thomas P. Murtha, Stefanie Ann Lenway and Richard P. Bagozzi

Strategic management journal, Vol.19(2), pp.97-114

02/1998

Abstract

cognition and global strategy

global strategic change

global thinking

multinational strategy

Globalization

3 Record Views

Title: Global mind-sets and cognitive shift in a complex multinational corporation
Author/Creator: Thomas P. Murtha - University of Minnesota
Stefanie Ann Lenway - University of Minnesota
Richard P. Bagozzi - University of Michigan–Ann Arbor
Publication Details: Strategic management journal, Vol.19(2), pp.97-114
Publisher: John Wiley & Sons, Ltd
Number of pages: 18
Academic Unit: Management
Language: English
Resource Type: Journal article
Record Identifier: 991015164379903691