The household and personal care products market is $120 billion worldwide. Unilever and Procter and Gamble have half of the world market for this segment of consumer products industry. Major markets include skin care and cosmetics. Both of the markets are increasing as the baby boomer generation sees the need for adequate skin care to fight wrinkles and sun damaged skin. Technology is playing a large role in this industry in how companies move their products. Changes in marketplace, specifically impact of Wall-Mart, are pushing suppliers to rethink their customer relationships, by way of service differentiation, and extended supply chains. The analysis also describes: performance measurement; logistics trends; key market players; the products that make up this industry; and how these products are moved through the stages in the current and possible future supply chains. A SWOT analysis enables recognition of significant factors influencing the performance of this industry.
- Global Operations and Logistics Trends in the Household and Personal Care Products Market
- Sameer Kumar - University of St. Thomas - MinnesotaKimberly Bennett - International Strategies, Inc
- Supply chain forum, Vol.4(2), pp.10-20
- Taylor & Francis
- Opus College of Business
- English
- Journal article
- 991015167056803691