Abstract
In this article, we develop a theory of gameplay labour, acknowledging the paradigm of political economy yet grounded in game design and play, called ‘cultivation play’. In most understandings of game work, theorists traditionally explain digital labour in games as inherently
difficult or manipulative. Instead, we propose a theory that explains how gameplay work can be organized around a design heuristic ‐ character progression ‐ that is rewarding, given the objectives and interests of different kinds of players. We explicate our theoretical intervention
through an analysis of four games: Stardew Valley, Grand Theft Auto V, The Witcher 2 and The Witcher 3. We specifically examine upgrade paths, what we call character progression tasks, wherein levelling up, progressing, gaining in-game skills and working towards goals operate
to create an environment of gameplay work that players may find engaging.