Abstract
This paper explores the barriers which hamper the utilization and the routinization of product lifecycle management (PLM) practices in manufacturing organizations. The paper aims to confirm the barriers and their rank in order to improve the PLM institutionalization status in firms. Core barriers have been explored in an automotive firm by applying multicriteria decision-making techniques. Further, the significance of these barriers were corroborated with the executives in the broader PLM domain through a t-test. This study confirmes the "lack of advanced IT infrastructure," "lack of integration and interoperability," and "training on the PLM systems" as the top three barriers to PLM utilization and routinization in manufacturing firms in India.