Consumer purchase process improvements in e-tailing operations: a case study

Journal article

Sameer Kumar, Brett Hudson and Josie Lowry

The international journal of productivity and performance management, Vol.59(3/4), pp.388-403

2010

Abstract

Beziehungsmarketing

Elektronischer Datenaustausch

Geschäftsmodell

Online-Handel

Performance-Management

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Title: Consumer purchase process improvements in e-tailing operations
Author/Creator: Sameer Kumar
Brett Hudson
Josie Lowry
Publication Details: The international journal of productivity and performance management, Vol.59(3/4), pp.388-403
Publisher: Emerald
Academic Unit: Opus College of Business
Language: English
Resource Type: Journal article
Record Identifier: 991015167056303691