- Title
- Co-production or DIY: An analytical model of consumer choice and social preferences
- Author/Creator
- Ramrod DargahiAidin NaminSeth Ketron
- Publication Details
- Journal of Product & Brand Management, Vol.30(2), pp.306-319
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015448328103691
Journal article
Co-production or DIY: An analytical model of consumer choice and social preferences
Journal of Product & Brand Management, Vol.30(2), pp.306-319
2020
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