- Title
- Blame and service recovery strategies in lateral exchange markets
- Author/Creator
- Seth KetronShirley Mai
- Publication Details
- Journal of Strategic Marketing, Vol.30(1), pp.3-21
- Academic Unit
- Marketing; Opus College of Business
- Resource Type
- Journal article
- Record Identifier
- 991015447754503691
Journal article
Blame and service recovery strategies in lateral exchange markets
Journal of Strategic Marketing, Vol.30(1), pp.3-21
2020
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