Logo image
LibrarySearch
Sign in
Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations
Journal article   Open access

Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations

James Heyman and Yesim Orhun
Journal of Interactive Marketing, Vol.18(4), pp.7-21
09/01/2004

Abstract

Marketing
pdf
Auction Fever: The Effect of Opponents and Quasi-Endowment on ProDownloadView
Open Access
url
Link to Full TextView

Metrics

2522 File views/ downloads
41 Record Views

Details