- Title
- Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes
- Author/Creator
- Y. Greg Song - The University of Texas at AustinJiemin Looi - Hong Kong Baptist UniversityEun Yeon Kang - Bryant University
- Publication Details
- Journal of global fashion marketing, Vol.14(4), pp.505-520
- Academic Unit
- College of Arts and Sciences; Emerging Media
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991015225098403691
Journal article
Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes
Journal of global fashion marketing, Vol.14(4), pp.505-520
10/02/2023
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