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Anthropomorphism, Marketing Relationships, and Consumption Worth in the Toy Story Trilogy
Journal article   Open access

Anthropomorphism, Marketing Relationships, and Consumption Worth in the Toy Story Trilogy

Clinton Lanier, Charles Scott Rader and Aubrey R. Fowler
Journal of Marketing Management, Vol.29(1-2), pp.26-47
2013

Abstract

anthropomorphism toys marketing relationships onsumption worth Marketing
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