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A feeling for the facts: intuitive epistemic identity predicts a non-consensus interpretation of a misleading clean energy meme
Journal article   Open access   Peer reviewed

A feeling for the facts: intuitive epistemic identity predicts a non-consensus interpretation of a misleading clean energy meme

April Eichmeier
Journal of Science Communication, Vol.25(01), pp.1-18
02/09/2026

Abstract

Public perception of science and technology Public understanding of science and technology Science and media
The purpose of this study is to show how intuitive epistemic beliefs and intuitive epistemic social identity contribute to misperceptions about science. Using a misleading clean energy meme for context, online survey results (U.S. only, N = 192) show that intuitive epistemic beliefs are negatively associated with interpreting the meme in a way that aligns with scientific consensus. This study also shows that social identity contributes to the misinterpretation. Results affirm the importance of science communication that resonates with people who trust their intuition.
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