Abstract
The purpose of this study is to segment the consumer Gulf market based on actionable and strategy yielding marketing variables. Consumers complete a survey which incorporated scales to measure consumer´s ethical beliefs. aaa
- Title
- Ethical segmentation of consumers in developing countries: a comparative analysis
- Author/Creator
- Jamal A Al-KhatibAngela StantonMohammed Y. A Rawwas
- Publication Details
- International Marketing Review, Vol.22(2), pp.225-246
- Publisher
- GBI-GENIOS Deutsche Wirtschaftsdatenbank GmbH
- Academic Unit
- Marketing
- Language
- English
- Resource Type
- Encyclopedia entry
- Record Identifier
- 991015165536003691