Abstract
Parasocial relationships (PSRs) have been documented since the 1950s, detailing the one-sided relationship an audience member develops with a figure in the media (Horton & Wohl, 1956). Research has shown that PSRs develop, function, and end in similar ways as our conventional social relationships (Cohen, 2003; Hartmann, 2017; Rubin & Perse, 1987). Yet, PSRs remain understudied, especially online PSRs and in psychological research. Furthermore, very little is known about PSR health (Baek et al., 2013; Derrick et al., 2008). This study contributes to our understanding of PSRs through interviewing young adults who grew up alongside the rise of social media and Internet influencers (e.g., YouTubers). Reflexive thematic analysis of interview data was conducted to develop themes regarding healthy and unhealthy PSR development and maintenance, as well as the perceived impacts on identity and mental well-being. Implications for researchers, mental health practitioners, and guidelines for Internet users are provided.