Abstract
This case study details the cash struggles of a high-profile, early-stage technology firm and is intended for use in an entrepreneurial finance course to illustrate the impact of sales cycles on cash flow. The company in the case has developed an innovative and well-patented new product with a clear value proposition, but adoption has been slow. Students are asked to analyze the sales process and utilize sales efforts to date to project cash needs moving forward. Based on their analysis, students can then form opinions on the outlook for the company and make recommendations for change.