How Retailers in Ghana Position Themselves

Conference proceeding

Michael Nkrumah, Gertrude Osae-Addo, Charles Blankson and Seth Ketron

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, pp.291-295

Developments in Marketing Science

01/01/2016

Abstract

Business

Business & Economics

Social Sciences

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Title: How Retailers in Ghana Position Themselves
Author/Creator: Michael Nkrumah - Ghana Institute of Management and Public Administration
Gertrude Osae-Addo - Ghana Institute of Management and Public Administration
Charles Blankson - University of North Texas
Seth Ketron - University of North Texas
Contributors: K K Kim
Publication Details: CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, pp.291-295
Series: Developments in Marketing Science
Publisher: Springer Nature
Number of pages: 5
Academic Unit: Marketing
Language: English
Resource Type: Conference proceeding
Record Identifier: 991015181788903691