Abstract
Highlighting traction and monetization challenges that are common in today's web/mobile business models, this case study is intended for entrepreneurship courses that use Ash Maurya's Lean Canvas or Osterwalder's Business Model Canvas. The case involves a company that has launched an online platform to help parents manage allowances and motivate their children through the use of redeemable points. While the company's market research seemed to validate the concept, it has struggled to attract users and generate revenue. Through a basic business model analysis, students can tease out the main issues and debate whether this company can be a viable business.