- Title
- The Search for an American Audience: Marketing Ernest Hemingway, 1925-1930
- Author/Creator
- John J. Fenstermaker
- Publication Details
- Ernest Hemingway: The Oak Park Legacy, pp.179-198
- Annotation
- Tracks Hemingway s early relationship with publishers Boni and Liveright and Charles Scribner s Sons. Provides a detailed history of Scribner s advertising efforts focused on The Torrents of Spring, The Sun Also Rises, Men Without Women, A Farewell to Arms and a reissued collection of In Our Time. Fenstermaker argues for the extensive promotion of Hemingway s work as evidence of the publisher s confidence in the young writer and his potential for popularity with an American audience.
- Academic Unit
- Hemingway Bibliography
- Language
- English
- Resource Type
- Book chapter
- Record Identifier
- 991015136376303691
Book chapter
The Search for an American Audience: Marketing Ernest Hemingway, 1925-1930
Ernest Hemingway: The Oak Park Legacy, pp.179-198
1996
Appears in Hemingway Bibliography
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