PREVENTING CHILDHOOD OBESITY BY PERSUADING MOTHERS TO BREASTFEED Matching Appeal Type to Personality

Book chapter

pp.253-271

M E Sharpe Inc

01/01/2011

Abstract

Communication

Psychology, Applied

Psychology

Social Sciences

2 Record Views

Title: PREVENTING CHILDHOOD OBESITY BY PERSUADING MOTHERS TO BREASTFEED Matching Appeal Type to Personality
Author/Creator: John J. Sailors
Contributors: R Batra
P A Keller
V J Strecher
Publication Details: pp.253-271
Publisher: M E Sharpe Inc; ARMONK
Number of pages: 19
Academic Unit: Marketing
Language: English
Resource Type: Book chapter
Record Identifier: 991015166121903691