Foreward

Book chapter

Pre-commerce: how companies and customers are transforming business together, pp.vii-x

Jossey-Bass, 1st

01/01/2011

Abstract

Consumer behaviour

Customer service

Information and communication technologies

Social networks

Technological change

Commerce

Market Research

Marketing

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Title: Foreward
Author/Creator: Mark W. Addicks - University of St. Thomas, Marketing
Contributors: Bob Pearson
Dan Zehr
Publication Details: Pre-commerce: how companies and customers are transforming business together, pp.vii-x
Publisher: Jossey-Bass; San Francisco
Edition: 1st
Academic Unit: Entrepreneurship; Marketing
Language: English
Resource Type: Book chapter
Record Identifier: 991015181398103691