- Title
- Changing Literary Taste in the United States: Scribner s and Ernest Hemingway
- Author/Creator
- Catherine Turner
- Publication Details
- Marketing Modernism Between the Two World Wars, pp.145-171
- Annotation
- Details the successful advertising campaign spearheaded by Maxwell Perkins to overcome contemporary challenges to Hemingway s work, such as the mainstream aversion to experimentalism and taboo subject matter, while maintaining Scriber s reputation as a quality publishing house. Chronicles Perkins s successful marketing strategies, including integrating Hemingway s modernist style into the evolving commercial culture, promoting his honest and clearly rendered prose, and manipulating his public image.
- Academic Unit
- Hemingway Bibliography
- Language
- English
- Resource Type
- Book chapter
- Record Identifier
- 991015132036203691
Book chapter
Changing Literary Taste in the United States: Scribner s and Ernest Hemingway
Marketing Modernism Between the Two World Wars, pp.145-171
2003
Appears in Hemingway Bibliography
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