The reality of virtuality: harness the power of virtual reality to connect with consumers

Book

Kirsten Cowan, Seth Ketron, Alena Kostyk and Walter de Gruyter GmbH & Co. KG

De Gruyter

2023

Abstract

Marketingmanagement

Marketingstrategie

Online-Marketing

Virtuelle Realität

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Title: The reality of virtuality
Author/Creator: Kirsten Cowan
Seth Ketron
Alena Kostyk
Walter de Gruyter GmbH & Co. KG
Publisher: De Gruyter; Berlin ; Boston
Number of pages: IX, 159 Seiten
Identifiers: 9783110992700; 3110992701
Academic Unit: Marketing
Resource Type: Book
Record Identifier: 991015181787503691