- Title
- The design strategy and its interface with manufacturing and marketing strategies
- Author/Creator
- James A FitzsimmonsPanagiotis KouvelisDebasish N Mallick
- Series
- Working paper / Department of Management
- Publisher
- Dept. of Management, College of Business Administration and Graduate School of Business, University of Texas at Austin; Austin
- Number of pages
- 34
- Academic Unit
- Operations & Supply Chain Management
- Language
- English
- Resource Type
- Book
- Record Identifier
- 991015167241803691
Book
The design strategy and its interface with manufacturing and marketing strategies: a conceptual framework
Working paper / Department of Management, Dept. of Management, College of Business Administration and Graduate School of Business, University of Texas at Austin
1990
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